Who doesn’t like explainer videos? No-one has time to scroll through looong text just to get to the heart of the matter. You know, like :

What do you do? And how is that even relevant to me? And why should I even care?

As a busy entrepreneur, THESE are the questions I ask when I arrive at someone’s website. Then I usually click away because I really don’t have time to read everything and I need to get onto the next thing (and the next thing!)

So I like a quick video that can cut to the chase and tell me if I need this or not.

In that direction, my team has been building a few videos that I think work well for our time-pressed entrepreneurial audience. All under one minute of course. Please check them out.

And as always, we test and measure everything ourselves first before it goes out to Innovacious clients. So if this sort of explainer video would work for your site, just let me know and we’ll create them for you.

Enhancing Our Service Pages with Explainer Videos

We’re implementing these videos to boost our key service pages. The goal is to enhance your experience on our site and quickly answer those fundamental questions you have when you arrive. And, as we always do, we are testing and measuring everything ourselves first on our own site before we offer this kind of service to our clients. So, when you see us offering explainer video creation, you’ll know it’s something we’ve proven works on our own digital doorstep.

See How It Works: Our Web Concierge Service Explained with Video

Let me give you a little more insight into our Web Concierge Service, as that’s one of the key areas we’re using these videos for. The idea behind it is revolutionary for busy business owners: you get to think about growing your website but you don’t need to think about managing it. Imagine a complete Suite of website services – everything from design updates and maintenance to error fixing and even adding fresh content editions. We offer this under a simple monthly subscription model. You can literally throw all of your ideas at us big or small, and you have the flexibility to simply turn us on or off monthly as you need. You never have to wonder how much each little request might cost. We manage our own portfolio of profitable websites, so we know our team delivers first class website management Excellence every day. We want to build and manage the website of your dreams for you.

Using explainer videos for a comprehensive service like this helps us quickly convey the breadth and value of what you get without overwhelming you with text. It’s all part of our effort to make interacting with Innovacious clear, efficient, and focused on getting you the information you need to succeed. We truly believe in the power of these short, impactful videos to connect with you faster and better.

Web Concierge Service

Content Creation Service

Content Distribution Service

Explainer Videos – Industry Statistics:

Engagement and Attention:

Viewers retain 95% of a message via video vs. 10% via text.
83% prefer watching video to reading instructional content.
Explainer videos quickly grab and hold attention.
They are effective for mobile engagement.

Understanding and Clarity:

97% of businesses say explainer videos improve user understanding.
They simplify complex topics effectively.
68% prefer video over support for product help.

Conversion and Sales:

85% are more likely to buy after watching an explainer video.
87% of marketers report increased sales through video.
Landing pages with video can see 20-30%+ higher conversion rates.
Call to action response rates can increase by 40% with video.

Trust and Brand Building:

Explainer videos help build trust.
76% recall a brand after watching its video.
78% report increased trust in companies using them.

Website and SEO:

Users spend up to 88% more time on sites with video.
Pages with video are 53x more likely to rank on Google’s first page.
76% of businesses saw increased website traffic.

Email Marketing:

Emails with video boast higher open (19% more) and click-through (up to 96% more) rates.

Video Length:

Shorter videos have higher retention.
Optimal length is often 60-90 seconds.
Retention drops significantly after 2 minutes.

Essentially, explainer videos significantly boost engagement, understanding, conversions, trust, and online visibility due to their ability to convey information effectively and cater to user preferences.